Our story began with one simple thought:

What if makeup could be safe, playful, and age-appropriate?
What if it helped kids express themselves, not hide behind filters?
What if it taught confidence, not comparison?

YIBI & Co. was born out of love, concern, and purpose.

Our products are organic, paraben-free, toxin-free, and gentle on delicate young skin. We say no to hormones like (endocrine) disruptors, synthetic dyes, and harmful preservatives. 

And we say a big yes to nature, joy, and sparkle.
Makeup, for us, is not about perfection.
It’s about imagination. Pretend play. Confidence. 
Celebrating the joy of being a child. Whether they are  twirling in front of the mirror or hosting a mini spa day with their  besties, we want them to feel safe, beautiful, and free to be yourself 
We’re not here to sell insecurities.
We’re here to nurture self-love—before the world tries to tell them otherwise.
So to every parent who’s wondered if makeup is too much too soon—trust us:

With YIBI & Co., it isn’t !!!!

It’s a celebration of innocence, expression, and organic beauty.
Let’s raise a generation of confident, curious, and consciously beautiful ! 
Let’s give them wings—not worries.
We believe childhood is not a problem to be fixed ! 
it’s a magical phase to be celebrated. 

We exist to protect that magic.